Lethbridge Living Magazine

Anyone who reads the Lethbridge Living Magazine will know that I shoot for them each issue. Until now I’ve never been able to show any images prior to publication, due to a standard publishing agreement with the magazine. However, with the way the web has become such a large part of peoples’ lives, magazines everywhere are seeing the benefits to having more of an online presence. So, for your viewing pleasure and tantalisation, I present to you the first ever pre-publication glimpse at an upcoming article! Well, one of the images, anyways.

These are actually some of the most challenging shoots I ever do, believe it or not. Even though I don’t have to come away with nearly as many images as I do when shooting portraits or weddings, the dynamic is very different. Recently I’ve had more flexibility in my shoots, but quite often I only get a 15-minute window to capture several images of a busy business person in their cluttered workplace who doesn’t want their photos taken in the first place! Oh, and these photos will be published and make their way into thousands and thousands of homes and businesses in and around Lethbridge, so they better be good. Now you see what I mean, eh? Also, due to the nature of the magazine printing process, the colours of my images don’t turn out quite right. But that’s the way it goes for online viewing, too. Unless everyone’s monitors are all properly calibrated with external calibration devices, photos can appear too bright, or too blue, or too dark, or whatever. I just have to let it go and not be such a perfectionist about these things. Either that or go and calibrate the monitors of everyone who visits my site. Argh!

But I do enjoy it. I love the challenges involved. And Jenn and Tim, the owners of the magazine since 2006, are very easy to work for and have a great vision for the future of the Lethbridge Living. They’ve really pumped some new life into it since they took over and it’s exciting to work with people who are able to set optimistic goals and then exceed them.

The image below was taken for the upcoming summer issue and should be on the cover. It’s supporting an article on Lethbridge’s Softball Valley. I also have some photos supporting an article on Fort McLeod’s South County Fair.  Look for it on shelves in July.